seo & social

As editor of Evening Standard Insider I worked closely with the head of audience development to create an effective SEO strategy, editing and managing a bank of both fast-moving and evergreen search stories. Within a year of launch, over 60% of monthly traffic to Insider came through Google search.

I was responsible for running and posting on brand social media accounts at InStyle, Marie Claire and the Evening Standard, collaborating with influencers on takeovers and Lives to grow followers and increase engagement. I also have experience using Facebook targeting tools and scheduling accounts such as Onlypult and Echobox.